The internet has presented new opportunities for employment, allowing people to collaborate and contribute to projects that may previously have been impossible because of geographical limitations. This has been applied to great effect, by many companies offering prize money to anyone who can provide solutions to specific problems, often in the field of science (Zittrain 2009).
Barriers to entry have also been lowered for people without high levels of expertise however, such as citizen bloggers, who may participate in any part of the news production process without training in journalism. Successful bloggers such as Joshua Marshall of Talking Points Memo have been able to exploit the ease which new media allows content to be shared, to build a following, and make their contributions profitable.
Receiving equitable compensation for work within new media has become a challenge, however, in addition to issues of ownership, portability, and work-life balance (Gill 2007). Bloggers such as Martin (2011) note however, that the flexibility afforded to those working in new media, for example, by having the power to set your own hours and employ efficient communication tools, remains a desirable prospect for some.
A balance must be struck then, to allow individuals the freedom to create work in an online, mobile environment, and protect their right to fair compensation and working conditions.
Gill, Rosalind. 2007. “Informality is the new black.” Technobohemians or the new Cybertariat? New Media work in Amsterdam a decade after the web: 24-43. Accessed April 11, 2011. http://networkcultures.org/_uploads/17.pdf
Marshall, Joshua. 2011. “Talking Points Memo.” Accessed April 17, 2011. http://www.talkingpointsmemo.com/
Martin, Pevashini. 2011. “The future is free…lancing, that is!,” NuMedia, April 18. Accessed April 18. http://pevamart.wordpress.com/2011/04/18/the-future-is- free-lancing-that-is/
Zittrain, Jonathan. 2009. “Minds for Sale.” Video, posted 18 November. Accessed April 11, 2011. http://cyber.law.harvard.edu/interactive/events/2009/11/berkwest